Summary:

The Digital Marketing Specialist at Boiron USA is a mid-level role responsible for managing, optimizing, and executing performance-driven paid media campaigns across Meta, TikTok, Pinterest, Google Ads, YouTube, and other digital and social advertising platforms. The role supports the planning, execution, and ongoing optimization of paid media initiatives, with an emphasis on performance measurement and continuous improvement.

Working closely with the Digital Marketing Manager and cross-functional partners, the Digital Marketing Specialist supports business development efforts by analyzing campaign performance, monitoring key metrics, and contributing insights that inform broader business goals and marketing initiatives. The position includes ownership of day-to-day campaign management, ongoing optimization activities, and performance reporting.

This role operates with a high level of independence and requires regular communication of campaign results, insights, and recommendations to internal stakeholders. The Digital Marketing Specialist will contribute to and lead strategic discussions related to channel performance, optimization opportunities, and overall media effectiveness.

Responsibilties:

• Monitor daily campaign performance and adjust targeting, creative, and budgets to meet KPIs such as ROAS, CPA, CTR, and conversion rates.
• Plan, launch, and optimize paid social campaigns across Meta, TikTok, and Pinterest to drive awareness, engagement, and conversions.
• Generate and present campaign performance reports with actionable insights and recommendations.
• Manage Google Ads and YouTube campaigns, including search, video, and display formats.
• Collaborate with creative and content teams to develop ad copy and visual assets aligned with platform best practices.
• Present campaign insights and performance trends regularly to Digital Marketing Manager, brand teams, and leadership.
• Support retailers and eCommerce partners with requests, analytics, and online promotions.
• Stay up to date with platform updates, industry trends, and emerging tools in the digital advertising space.
• Work with third-party vendors and advertising partners to support Boiron’s digital campaigns.
• Produce and enhance web content for digital and social campaigns.
• Coordinate ongoing production and maintenance of Boiron’s product websites with the internal web team.
• Assist vendor partners by clarifying priorities, tracking performance, and providing ongoing feedback to improve processes.
• Other duties as assigned

Requirements:

• Bachelor’s degree in marketing, business management, or related field.
• Experience managing paid social campaigns (e.g., Meta, TikTok, Pinterest, LinkedIn), preferably in a business or agency environment; includes campaign setup, audience targeting, and creative testing.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Proactive and collaborative self-starter with a strong track record of internal client service and teamwork.
• Familiarity with advertising tools such as Google Ads, Google Analytics, and social platform dashboards.
• Ability to analyze and interpret campaign data to identify trends, optimize performance, and present actionable insights.
• Willingness to adapt and learn new processes, tools, and platforms.
• Basic knowledge of web development principles, Google Data Studio (Looker), or interactive web applications is a plus.
• Willingness and ability to travel occasionally for team meetings, trainings, or industry events.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands and fingers, handle or feel, reach with hands and arms, and talk and hear. The employee is frequently required to stand and walk. The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

KNOWLEDGE,SKILLS and ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills – Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Customer Service – Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments
• Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things.
• Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Participates in meetings.
• Written Communication – Writes clearly and informatively; Able to read and interpret written information.
• Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Ethics – Treats people with respect; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Strategic Thinking – Adapts strategy to changing conditions.
• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity – Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.Safety and Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Safety and Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality – Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.