SUMMARY OF POSITION:

The Associate Product Manager supports the planning, execution, and analysis of marketing initiatives for assigned brands and categories. In this role, the APM partners closely with the Product Marketing Manager and Senior Marketing Manager to help develop strategy, coordinate cross-functional activities, execute marketing tactics, and provide business insights that guide decision-making. The APM may manage smaller or primary brands or subsets of the portfolio with oversight, while contributing to innovation, sales support, and operational alignment. This role is ideal for someone looking to develop into a full brand owner within the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Brand & Portfolio Support

• Support the Product Marketing Manager across all facets of brand planning, execution, and analysis.
• Assist with development of marketing strategies, calendars, and budgets for assigned categories under PMM or SMM guidance.

Brand Ownership

• Manage assigned brands or product subsets with oversight from the Product Marketing Manager or Senior Marketing Manager, ensuring day-to-day execution and alignment with brand strategy.

Campaign & Channel Execution

• Partner with PR, Social, Digital, and Creative teams to support execution of awareness-building and conversion-driving programs.
• Work with Sales teams to support development of channel-specific materials and retail activation.

New Product Development

• Assist with new product development in partnership with global headquarters, tracking milestones and communicating progress internally.
• Contribute to development of launch materials, sales tools, and marketing assets.

Project & Vendor Coordination

• Manage marketing material requests with the creative team; support operational coordination such as vendor tasks and materials updates.

Market & Business Analysis

• Conduct marketplace, category, and sales analyses using internal and external tools; provide insights and recommendations to the team.

Team Participation

• Serve as an active contributor in team discussions, providing informed points of view and supporting decisions with data.

Other Duties

• Perform additional tasks as assigned.

REQUIREMENTS:

• Education: Bachelor’s degree in marketing, Advertising, or related field.
• Enthusiastic team player with a positive attitude; ability to work with various departments within the organization
• 3+ years of experience in Marketing, product management or brand management
• Experience with consumer-packaged goods is ideal but not required
• Self-starter capable of delivering on goals with minimal supervision
• Ability to stay organized and work on numerous projects concurrently
• Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
• Ability to travel domestic as needed. 5-6 trips annually, which may include overnight and/or weekend travel
• Work under deadline pressure and meet timelines.
• Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
• Ability to analyze, interpret, and disseminate information.
• Must demonstrate personal integrity & honesty.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands and fingers, handle or feel, reach with hands and arms, and talk and hear. The employee is frequently required to stand and walk. The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

KNOWLEDGE,SKILLS and ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills – Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things.
• Oral Communication – Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Cost Consciousness – Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Strategic Thinking – Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity – Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.Safety and Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality – Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative – Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.