SUMMARY OF POSITION:

The Product Marketing Manager serves as the primary brand owner for assigned products, leading strategy development, campaign execution, and business performance management. This role oversees integrated marketing programs, guides cross-functional partners, manages new product development projects, and translates consumer insights into actionable plans. The role is responsible for delivering strong brand results through strategic thinking, project leadership, and budget stewardship. In addition, will manage an Associate Product Manager and/or Marketing Assistant, providing coaching and ensuring strong execution across the team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Brand Leadership & Strategy

• Lead development of brand strategies, messaging frameworks, and annual marketing plans for assigned products.
• Serve as the primary brand owner, ensuring alignment with corporate marketing priorities.
• Analyze business performance, category trends, and competitive activity to identify opportunities and recommend strategic actions.

Integrated Marketing Execution

• Plan and execute integrated marketing campaigns across digital, PR, influencer, promotional, packaging, and in-store channels.
• Oversee development of point-of-sale materials, merchandising tools, and sales collateral.
• Ensure consistent, consumer-oriented messaging across all touchpoints.

Cross-Functional Collaboration

• Partner with Regulatory, Operations, Sales, Digital, and Creative teams to execute brand initiatives and ensure compliance.
• Collaborate with Sales teams across channels to develop customer-specific programs and support retailer activation.

New Product Development & Innovation

• Lead assigned new product development projects in collaboration with global headquarters, owning timelines, positioning, and packaging development.
• Develop business cases including pricing, forecasts, and profitability assessments.
• Support development of marketing claims and messaging with Regulatory.

Market & Consumer Insights

• Initiate and interpret market research to understand consumer needs, category dynamics, and competitive trends.
• Translate insights into actionable strategies and activation plans.

Budget & Vendor Management

• Develop and manage brand budgets, ensuring effective allocation of resources.
• Track expenses, reconcile invoices, and manage agency and vendor partners.

People Management

• Manage and develop direct reports (Associate Product Manager and/or Marketing Assistant), providing coaching, direction, and performance feedback.
• Support team alignment, prioritization, and development.
• Other duties as assigned.

REQUIREMENTS:

• Education: bachelor’s degree in marketing or advertising.
• 5+ years of experience in Marketing (preferably in a product or brand management environment).
• Must enjoy collaborating and working on teams in a dynamic CPG environment. Must demonstrate personal integrity & honesty.
• Strong analytical and problem-solving skills with a results-oriented mindset.
• Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
• Flexible and determined, with the ability to juggle multiple projects & dedication to execute successfully
• Ability to interpret and disseminate information. Experience with syndicated data, digital KPIs, and/or market research a plus.
• Ability to be a creative thinker as well as an active listener.
• Some travel required (less than 20%).
• Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands and fingers, handle or feel, reach with hands and arms, and talk and hear. The employee is frequently required to stand and walk. The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

KNOWLEDGE,SKILLS and ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills – Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things.
• Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Participates in meetings.
• Written Communication – Writes clearly and informatively; Able to read and interpret written information.
• Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Cost Consciousness – Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Strategic Thinking – Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity – Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.Safety and Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Safety and Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality – Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative – Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.