Los Angeles, Calif., Sept. 12, 2009—Held each September, the Primetime Emmy Awards coincide with the kick-off of cough, cold and flu season. And no one is immune—not even celebrities who must appear at the award ceremony. Because “the show must go on,” special guests of the HBO Luxury Lounge found a priceless “gift of health” among the stylish and extravagant gift bags. A variety of safe and reliable homeopathic medicines, including Oscillococcinum for flu and flu-like symptoms, were customized for guests after speaking with Boiron pharmacist, Christophe Merville, D.Pharm.
“Celebrities are just like us. When they get sick with flu symptoms like chills, body aches and fever, they sometimes can’t get out of bed either,” said Dr. Merville. “The difference is that much of the time they have a lot of people depending on them to perform at their peak or to attend an event like the Emmy Awards. They can’t take regular medicine that puts them in a fog for a performance. That’s why Oscillo is an industry secret that can be found on production sets throughout Hollywood.”
“When you’re in the theater, people give you all sorts of things when you get sick and Oscillo is one of them. I learned about it years ago when I was in New York,” said Michael Gladis of Mad Men. His co-star in the Emmy winning series for Best Drama, Bryan Batt, added “I live on this!”
Several actors and actresses explained how they use Oscillo at the first sign of symptom to nip flu-like symptoms in the bud. “I like to take Oscillo first thing when I know something is coming on because I know it’s going to knock it out,” said Kate Flannery of The Office, nominated for Best Comedy Series. “When I feel something come on, that’s when I take it. I just bought it and took it this morning!” explained Carrie Preston of True Blood while her enthusiastic co-star Michelle Forbes stated, “I survive on this stuff [Oscillo].” Jackson Hurst of Drop Dead Diva, explained, “When I feel something coming on, that’s my go-to. My mom always calls me asking, ‘Are you taking your Oscillo?’” And Shaun Toub of The Last Airbender, revealed his healthy secret, ”I never get on a plane without it.”
Homeopathic medicines, such as Oscillo for flu, Coldcalm for colds and Chestal for coughs, are popular on the hottest Hollywood sets because of their ability to safely relieve symptoms without causing side effects. Lost, Entourage and The Office—all 2009 Emmy nominated shows—are stocked with a supply from Boiron to keep the cast and crew healthy and the show productive. “I’ve seen this product [Oscillo] on every set I’ve been on,” noticed Katrina Bowden of 30 Rock, which won for Best Comedy Series.
Valued at approximately 0, the Boiron gift bag also contained items to address sore muscles, bruising, colds, hoarseness, sore throats, jet lag, sleeplessness, stress, baby teething, and skin and eye irritations. Celebrity parents of young children received a special gift bag customized for their family with cough, cold and flu medicines safe for toddlers that are void of the antihistamines, decongestants and suppressants since the U.S. Food and Drug Administration questioned the safety and efficacy of these ingredients for use in young children. The health-conscious Hollywood crowd also shopped for items specific to their needs at the lounge during the days prior to the awards ceremony.
Consumers can purchase these same products that celebrities rave about at thousands of stores across the country. Most of Boiron’s over-the-counter drugs can be found in health food stores for to . Busy consumers who can’t afford to be sick with flu-like symptoms can find Oscillococcinum more widely available in drug stores, supermarkets and mass merchandisers. The average retail price for the popular 6-dose is .99. Consumers can visit the new www.oscillo.com Web site for a coupon or to find the nearest store that carries Oscillo.
Note to Editors: Quotes from actors, singers, professional athletes and Hollywood trainers are available along with some accompanying digital images.
About Boiron: Boiron, world leader in homeopathic medicines, is a $852 million public company with 3,700 employees and distribution in 59 countries. It is best known for Oscillococcinum®, a top-selling flu medicine, and its Arnicare® line of pain relievers. For more than 80 years, Boiron has been committed to funding scientific research and educating the public and healthcare professionals on homeopathic medicines. As a pharmaceutical company, Boiron maintains the highest standards in manufacturing, complying with U.S. Food and Drug Administration regulations, the Homeopathic Pharmacopoeia of the United States and drug Good Manufacturing Practices.