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Bringout the Health Within

Boiron Helps Retailers Connect Mainstream Shoppers with One of the Most Popular Traditional Homeopathic Medicines

Newtown Square, Pa., Spring 2012—Boiron introduces the newest addition to its top-selling Arnicare® line—Arnicare Arnica Tablets. The tablets work safely and naturally with the body to relieve muscle pain and stiffness, swelling from injuries, and bruising.

Although new in form, the tablets are made from one of the most popular homeopathic medicines worldwide—Arnica montana. Latin for the Mountain daisy, this single active ingredient is more commonly offered as a quick-dissolving pellet traditional to homeopathy.

Boiron’s new, more conventional, melt-away tablet will help those less familiar with homeopathy discover the benefits of this widely-used pain reliever. To the retailer, it helps connect consumers other than core natural product shoppers with the Arnicare line. According to a recent study, 79 percent of women are attempting to limit their overall usage of traditional over-the-counter (OTC) products. They believe in the efficacy of OTC products but feel these products aren’t “good” for them, especially when used frequently. A sizable number of women consider purity and lack of chemicals/irritants (64 percent of respondents) to be important factors when choosing OTC products.

The research indicates natural and homeopathic products can help food/drug/mass retailers capture crossover shoppers from the natural product channel, as well as incrementally increase category sales. Savvy retailers will keep these valuable natural consumers in their stores by presenting themselves as competitive outlets for natural OTC sales and stocking the preferred homeopathic brands. Items from Boiron’s Arnicare line are the latest to jump into the mainstream channels due to their success in natural product stores.

Boiron’s Arnicare safely treats muscle pain at the first sign—before it gets in the way. Arnicare doesn’t just mask muscle pain. Instead, it works naturally with the body so you feel better faster. The tablets have no known side effects such as drowsiness or that foggy feeling, which is especially important for professionals who need to remain alert. The tablets do not interact with other medications, herbs or supplements, nor are they contraindicated with pre-existing conditions, which is especially important to the elderly. Additionally, as a homeopathic medicine, Arnicare Tablets are not body-mass dependent, so they are safe for everyone 2 years of age and older.

While Arnicare Tablets provide general systemic action for the whole body, Arnicare Cream, Gel and Ointment provide local action. The melt-away tablets can be safely used in conjunction with Arnicare topicals for both internal healing action and external spot relief. The line offers a form for every preference.

Since its introduction in Aug. 2011, Arnicare Arnica Tablets have quickly gained distribution and can be found in the majority of natural product stores, as well as CVS. Suggested retail price is .99 for a box of 60 tablets. Consumers can visit Arnicare.com for a coupon or to find the nearest retail store.

About Boiron: Boiron, world leader in homeopathic medicines, is a $852 million public company with 3,700 employees and distribution in 59 countries. It is best known for Oscillococcinum®, a top-selling flu medicine, and its Arnicare® line of pain relievers. For more than 80 years, Boiron has been committed to funding scientific research and educating the public and healthcare professionals on homeopathic medicines. As a pharmaceutical company, Boiron maintains the highest standards in manufacturing, complying with U.S. Food and Drug Administration regulations, the Homeopathic Pharmacopoeia of the United States and drug Good Manufacturing Practices.

Published: February, 2012