Boiron “Gift of Health” Given at the HBO® Luxury Lounge® In Honor of the 62nd Primetime Emmy® Awards
Los Angeles, Calif., Aug. 26, 2010—Held each fall, the Primetime Emmy Awards coincide with the kick-off of cough, cold and flu season; and no one is immune—not even celebrities who must appear at the award ceremony. Because “the show must go on,” special guests of the HBO Luxury Lounge will find a priceless “gift of health” among the stylish and extravagant gift bags. A bag filled with a variety of these safe and reliable homeopathic medicines, including Oscillococcinum® for flu and flu-like symptoms, will be customized for guests after speaking with Lauren Feder, MD, a Los Angeles-based, nationally recognized physician and author of Natural Baby and Childcare, who specializes in homeopathy.
“Celebrities are just like us. When they get sick with flu symptoms like chills, body aches and fever, they sometimes can’t get out of bed either,” said Dr. Feder. “The difference is that much of the time they have a lot of people depending on them to perform at their peak or to attend an event like the Emmy Awards. They can’t take regular medicine that puts them in a fog for a performance. That’s why Oscillococcinum is an industry secret that can be found on production sets throughout Hollywood.”
True Blood’s Carrie Preston (Arlene Fowler), was relieved to see Boiron homeopathic medicines on site in the gifting lounge last year explaining: “I just bought it [Oscillococcinum] and took it this morning!” Laughing trying to pronounce Ō-sill″-ō-kahks-see′-num, Ms. Preston continued, “I love it! When I feel something come on, that’s when I take it.” Her mother, also feeling as though something was coming on, decided to take Oscillo® on the spot.
Michelle Forbes, also of True Blood(Maryann Forrester) agreed: “I survive on this stuff [Oscillococcinum].”
Several 2010 Emmy-nominated shows and cast members favor homeopathic medicines for their ability to keep everyone on set productive by safely relieving symptoms without causing side effects. 30 Rock’s Katrina Bowden (Cerie) noted: “I’ve seen this product [Oscillococcinum] on every set I’ve been on.”
While Mad Men co-stars Michael Gladis (Paul Kinsey) and Bryan Batt (Salvatore Romano) animatedly tried their best to pronounce Oscillococcinum, Batt commented: “When you’re in the theater, people give you all sorts of things when you get sick, and this is one of them. I learned about it years ago when I was in New York. I live on your product!”
And the Office’s Kate Flannery (Meredith Palmer) knows what to do when co-workers aren’t feeling well around her: “I like to take Oscillo first thing when I know something is coming on because I know it’s going to knock it out.”
Valued at approximately 0, the Boiron gift bag also contains items to address sore muscles, bruising, colds, hoarseness, sore throats, jet lag, sleeplessness, stress, sinus pain and eye irritations. Celebrity parents of young children will receive a special gift bag customized for their family with cough, cold and flu medicines safe for toddlers that are void of antihistamines, decongestants and suppressants, since the U.S. Food and Drug Administration questioned the safety and efficacy of these ingredients for use in young children. The health-conscious Hollywood crowd will also be able to hand-pick items specific to their needs at the lounge during the days prior to the awards ceremony.
Consumers can purchase these same products that celebrities rave about at thousands of stores across the country. Most of Boiron’s over-the-counter drugs can be found in health food stores for to . Busy consumers who can’t afford to be sick with flu-like symptoms can find Oscillococcinum more widely available in drug stores, supermarkets and mass merchandisers. The average retail price for the popular 6-dose box of Oscillo is .99. Consumers can visit the new www.Oscillo.com website for a coupon or to find the nearest store that carries Oscillo.
About Dr. Feder: Lauren Feder, MD, is a nationally recognized physician who specializes in homeopathic medicine. Affiliated with the National Center for Homeopathy, Holistic Pediatric Association, and La Leche League, she is a frequent lecturer for parents and professionals and has been seen nationally on various health-oriented television programs and heard on radio stations throughout the United States. In addition to her books, Natural Baby and Childcare and The Parents’ Concise Guide to Childhood Vaccinations, she has written for Homeopathy Today and Mothering Magazine and has been featured in the Los Angeles Times. Alternative Medicine Digest, DiscoveryHealth.com, and many other publications and websites. She has two sons.
About Boiron: Boiron, world leader in homeopathic medicines, is a $852 million public company with 3,700 employees and distribution in 59 countries. It is best known for Oscillococcinum®, a top-selling flu medicine, and its Arnicare® line of pain relievers. For more than 80 years, Boiron has been committed to funding scientific research and educating the public and healthcare professionals on homeopathic medicines. As a pharmaceutical company, Boiron maintains the highest standards in manufacturing, complying with U.S. Food and Drug Administration regulations, the Homeopathic Pharmacopoeia of the United States and drug Good Manufacturing Practices.