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Bringout the Health Within

Careers

Public Relations Intern

Location: Newtown Square, PA
Type: Part-Time

SUMMARY OF POSITION:

Primary responsibility will support media efforts for Boiron’s products. Daily monitoring of the media, tracking and analysis is a core responsibility. The position also calls for updating written material, researching health topics, and miscellaneous duties as necessary. Opportunity to observe PR strategies and tactics.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

    Help coordinate TV media tours.

    Will learn about in-studio and satellite media tour logistics, working with spokespeople and production studios, and scripting key messages.

    Help coordinate events and follow-up with new contacts.
    Identify opportunities to pitch writers through editorial calendars and set up pitching system.

    Work with existing written material to reach to writers. (Original writing is limited due to legal concerns about misrepresenting products.)

    • Will learn to identify media opportunities.
    • Will observe how to pitch media.
    Update website content.

    Search media tracking charts/clipbooks for good recent coverage of products to update “In the News” section on several websites. Find a link to the coverage, if it’s still online. Write summary and add link to coverage. Search the media tracking charts and update “Awards” sections on several websites. Also research elements of best newsrooms and help develop pages Boiron’s websites under the guidance the PR manager.

    Build media lists.

    using Cision online database and/or make calls to verify correct media contact; research/find appropriate media outlets and contacts. Subjects for which to build lists include: health & wellness writers and TV Health reporters, fitness magazine contacts for Arnicare, and Chicago-based contacts for a specific event.

    • Will learn the various roles in the editorial field (i.e. freelancers, writers, editors, managing editors, reporters); will learn subtle difference between beats (i.e., health & wellness writer vs. medical editor).
    • Will become proficient with Cision, a standard web-based database used in the PR industry.
    • Will develop research skills through investigating past and current articles for appropriate contacts.
    • Will develop a sense of importance for various geographic markets.
    Assemble press kit mailing.

    Will learn components of press kit (i.e. cover letter, press release, fact sheet, product sample, etc.) and observe project management.

MEDIA MONITORING AND ANALYSIS:

    Monitor, chart and file media coverage.

    Boiron and its products in a consistent manner; procure hardcopy of coverage if necessary.

      Will become acquainted with PR industry tools and services used for monitoring media coverage, including: Lexis-Nexis, Burrelles/Luce, 360 MediaWatch, Google Alerts, etc.
    Photocopy media clips.

    Distribute on a monthly basis to staff and French headquarters

    Prepare a bi-annual media analysis.

    Deliverable to French headquarters on the perception of homeopathic medicines in the USA

GENERAL DEPARTMENT ADMINISTRATION:

  • Performing other duties as assigned that may include supporting other departments.
  • Will learn the basic difference between the functions of P.R., Social Media, Digital Marketing, Advertising and Consumer Service all within the Marketing Department.

OTHER LEARNING OPPORTUNITIES:

  • Will observe proofreading process; become familiar with editing tools through Word and learn hardcopy proofing marks.
  • Will become familiar with AP Stylebook.
  • Will observe writing styles geared to a variety audiences and purposes (i.e. educational pitches to various media vs. commercial text for websites or brochures).
  • Will develop proficiency in use of Microsoft Office applications (Word, Excel, Outlook, PowerPoint).
  • Other duties as assigned.

REQUIREMENTS:

> Education: Recent college graduate or current upper classman with/working toward a degree in PR, Marketing, Communications, Business or other relevant program.
> Willingness to seek answers and take direction to support a team; willingness to work toward taking initiative and develop ability to work independently after tutorials.
> Strong writing and editing skills
> Strong organizational skills with attention to detail.
> Strong research skills and ability to use the Internet for this purpose.

If you feel you are qualified and would like to apply for this position, please email your resumé to [email protected].


Marketing Intern

Location: Newtown Square, PA
Type: Part-Time

SUMMARY OF POSITION:

Work with Marketing Specialist and Marketing Coordinator on specific projects as assigned including: regional ads, sell sheets, POP materials, sales materials, etc.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
> Create marketing materials and databases for the sales team, including sell sheets, merchandizing catalog, POP materials, Leave Behinds, etc.
> Monitor inventory levels of marketing materials and request quotes from vendors
> Assist on product development from start to finish
> Monitor sampling programs
> Conduct benchmark
> Aid in any other relevant projects that emerge over the internship

REQUIREMENTS:

> Current or recently graduated college student with studies in Marketing or related business field
> Enthusiastic team player with a positive attitude and winning track record
> Self-starter capable of delivering on goals
> Ability to interpret and disseminate information
> Ability to be a creative thinker as well as an active listener
> Must be able demonstrates personal integrity & honesty, as well as take responsibility

If you feel you are qualified and would like to apply for this position, please email your resumé to [email protected].


Digital Marketing Intern

Location: Newtown Square, PA
Type: Part-Time

SUMMARY OF POSITION:

The Digital Marketing Intern will support the Digital Marketing Manager and Marketing Department with daily activities and projects. The intern will also assist in the execution of various aspects of digital marketing campaigns to maximize outreach, engagement, and campaign performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

› Help monitor and support all social platforms and digital marketing efforts
› Help with the development and implementation of social growth opportunities and fan engaging programs for all social platforms
› Assist the Digital Marketing Manager in the creation of forms, emails, and graphics and help manage all digital assets to increase potential revenue opportunities.
› Help compile reports and statistics for all digital marketing campaigns, contests and initiatives
› Manage images, graphics, and emails in marketing automation platform
› Aid in any other relevant projects that emerge over the internship
› Analyze website and social media trends using analytic resources (e.g., Google Analytics, Facebook Insights)
› As required, assist with special projects related to important company initiatives (social media, digital marketing, email marketing, mobile programs, etc.)
› Collaborate with external agencies to manage projects
› Communicate key learning/insights to supervisors and internal clients
› Other duties as assigned

REQUIREMENTS:

› Current college student, recent graduate or graduate student in good standing studying Marketing and/or business
› Educational concentration in graphic design, web, marketing, business or related concentration preferred
› Demonstrable knowledge of social media websites, with a strong familiarity with Twitter, Facebook, and Google+
› Knowledge and Understanding of Analytics and measurement tools for web sites and social media
› Enthusiastic team player with a positive attitude and winning track record
› Self-starter capable of delivering on goals
› Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
› Strong writing skill preferred
› Organized and detail oriented
› Ability to be a creative thinker as well as an active listener.
› Must be able demonstrates personal integrity & honesty, as well as take responsibility

If you feel you are qualified and would like to apply for this position, please email your resumé to [email protected].