Newtown Square, Pa., Aug. 16, 2007—Natural product shoppers preparing for cold and flu season this October will also have the chance to contribute to breast cancer research. Throughout Breast Cancer Awareness Month, a portion of sales of the best selling homeopathic flu medicine, Oscillococcinum^®, as well as several other Boiron winter products to Whole Foods Market stores, will be donated to an organization for breast cancer research.

Breast cancer is affecting more women today than ever before, making awareness and research extremely critical initiatives. A woman is diagnosed with breast cancer every three minutes in the United States. It is the leading cancer among white and African-American women, and incidence rates have increased from one in 20 women in 1960 to one in eight women today.¹

Shoppers throughout the nation at Whole Foods’ 189 U.S. stores can do their part to help raise money for this important cause by lowering store inventory of Oscillococcinum, as well as Boiron’s Coldcalm for colds, Roxalia for hoarse throat, Sinusalia for sinus problems, and the small and large sizes of both the adult and children’s Chestal cough syrup.

In participating Whole Foods Market stores, shoppers will be prompted as to which products will support the cause through in-store signage provided by the world’s leading retailer of natural and organic foods for its vendors contributing to the cause.

Boiron is one of several Whole Foods Market vendors joining together in this inaugural effort to fight breast cancer through Pink United (www.pinkunited.net). Spearheaded by Zorbitz, Inc., Pink United is a newly established initiative to raise money for breast cancer awareness, education and research. Each vendor will contribute a portion of its sales to a breast cancer organization of its choice.

“We’re grateful to be invited into this program,” said Boiron President & CEO, Ludovic Rassat. “Since Pink United was able to carry out this concept through Whole Foods Market, it allows more people to contribute at a local level to a national effort. That translates into more help and awareness for this important cause.”

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¹ www.breastcancer.org. Last accessed Aug. 6, 2007.