Marketing Product Manager

|  | 

Website Boiron USA

World Leader in Homeopathy

Summary:

The Marketing Product Manager plans, develops, and implements brand strategies and marketing programs to maximize sales and profitability of all assigned products.

Responsibilities:

  • Establishes brand strategy and serves as a lead and champion for their products within the organization. This role serves as a brand manager, responsible for developing the right short- and long-term strategies (audiences, tactics, messaging) to grow the portfolio.
  • Serves as a central point of direction across all promotional activities, including traditional and digital advertising, influencer marketing, packaging, point of sale displays/promotions, sales collateral, couponing, launch materials.
  • Works collaboratively within cross-functional marketing team, including copywriting & design, digital media, public relations, and consumer relations to develop and execute campaigns.
  • Maintains the P&L for their business. Evaluates and analyzes program results and incorporates into advertising messaging and assets.
  • Initiates, executes, and evaluates market research to anticipate competition and market trends. Translates shifts in consumer attitudes and competition into brand strategy.
  • Guides ideation and expansion of product portfolio with new product launches. Runs analysis on pricing, profitability, and sales potential.
  • Works with headquarters in France to co-manage the submission and development of new products. Maintains domestic new product development schedule.
  • Work with sales teams (specialty, mass market, medical, E-Commerce) to develop sales collateral and account-specific programs necessary to ensure growth in specific channels. Monitors printed material inventories and materials updates with support of the Marketing Assistant.
  • Manages and tracks marketing budget, monitors sales and profitability to ensure corporate financial goals are attained.
  • Partners with regulatory to understand Over the Counter (OTC) drug and consumer packaged goods (CPG) guidelines and specifications for marketing initiatives and packaging.
  • Manages and coaches a Marketing Assistant.
  • Other duties as assigned.

Requirements:

  • Education: Bachelor’s Degree in Marketing or Advertising. MBA preferred.
  • Enthusiastic team player with a positive attitude and winning track record.
  • 3+ years of experience in Marketing (preferably in a product management environment).
  • Self-starter capable of delivering on goals with minimal supervision.
  • Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
  • Work under deadline pressure and meet the deadlines.
  • Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
  • Ability to interpret and disseminate information.
  • Ability to be a creative thinker as well as an active listener.
  • Occasional overnight travel required.
  • Must be able demonstrates personal integrity & honesty, as well as take responsibilities.

Comments are closed.